As organizations across all sectors navigate the unprecedented business and communications challenges of the novel coronavirus, we are committed to partnering with our clients from the outbreak stage through recovery. Here are some key strategies and best practices for communication during the COVID-19 pandemic.
Be a Communicator
Now more than ever it is crucial to communicate with your customers. Whether it be via social media, e-blast or a sign at your door it is important to let your customers know your business status. Informing them on operational steps you are taking to minimize the impact of this situation on them, employees and business operations is key.
Avoid information overload. Send clear messaging to avoid confusion and maintain your customers attention. If you have resources available share them so they are well informed.
Stick to information about your business operations and how it will affect your customers. Speculative information only causes confusion. Make sure all of your staff understands the message you want conveyed to your customers.
It is important to realize everyone handles stress differently. Your communications should be empathetic, not abrasive or strident. Having patience with those who have questions is important in stressful and uncertain times.
The digital world is available 24/7 and customers want information at their fingertips. Be sure to keep your methods of communication whether it be via social media, telephone message or emails up to date. It is important to keep in touch and let them know how they can contact you. Be responsive and informative.
Now is the time to show your customers you are a leader who will do your very best to prevail in times of uncertainty. The Kendrick Law Group is here to help you put policies in place that will support your business continuity plans. Contact our offices today to speak to one of our qualified attorneys.
Information provided and pulled from FNF